ANNA MORELL
Agency Executive Producer at Tiempo BBDO
Barcelona, Spanien
TitelAmazons
Titel (Originalsprache)Amazones
Agentur
Kampagne Amazons
Werbende Greenpeace
Marke Greenpeace
PostedJunI 2006
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story A hand with a pair of scissors cutting out an animal made of palm leaves.
Philosophie By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival.
Problem Draw attention to the problem of deforestation caused by indiscriminate logging.
Ergebnis Increased number of new memberships during the one-month duration of the campaign.
Medientyp Fernsehen
Länge
Markt Spanien
Executive Creative Director
Creative Director
Creative Director
Art Director
Creative Director
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