Titel | Amazons |
Titel (Originalsprache) | Amazones |
Agentur | Tiempo BBDO |
Kampagne | Amazons |
Werbende | Greenpeace |
Marke | Greenpeace |
Posted | JunI 2006 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | A hand with a pair of scissors cutting out an animal made of palm leaves. |
Philosophie | By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival. |
Problem | Draw attention to the problem of deforestation caused by indiscriminate logging. |
Ergebnis | Increased number of new memberships during the one-month duration of the campaign. |
Medientyp | Fernsehen |
Länge | |
Markt | Spanien |
Executive Creative Director | FERRAN BLANCH |
Creative Director | Jordi Comas |
Creative Director | Tomas Ferrandiz |
Art Director | Javi Gracia |
Creative Director | Siscu Molina |
Agency Producer | ANNA MORELL |
Other | Marta Puig |