Adrian Botan
Chief Creative Officer Europe at McCann
London, Großbritannien
TitelSunday Grannies (Board)
Agentur
Kampagne Sunday Grannies
Werbende Vodafone
Marke Vodafone Romania
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich Telekommunikation
Story In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Medientyp Case Study
Art Director
Executive Creative Director
Texter
Creative Director
Creative Director
Etatdirektor
Etatdirektor
Produktionsfirma Multimedia Est
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