| Titel | Romanians Come Home! |
| Agentur | MRM//McCann |
| Kampagne | Romanians, Come Home! |
| Werbende | Kandia-Excelent |
| Marke | Rom |
| Posted | Oktober 2015 |
| Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
| Story | We started with a campaign manifesto that invited Romanians living in Romania to visit www.intoarceteRomane.ro, the dedicated ROM branded microsite that helped them convince their friends (living abroad) to come back by creating an emotional video. We gave them even a chance to start over here with the aid of Reviro, a local NGO with the mission of finding jobs for Romanians who consider returning here. We assembled video templates which could be personalized by people, using top internet sensations, animals & landscapes, in which Rom brand provides Romanians again “strong sensations”. |
| Medientyp | Interaktiv |
| Länge | |
| Mehr Informationen | www.intoarceteRomane.ro |
| Art Director | Arpad Rezi |
| Art Director | Bogdan Teodorescu |
| Executive Creative Director | Adrian Botan |
| Creative Director | Catalin Dobre |
| Creative Director | Sebastian Olar |
| Etatdirektor | Raluca Voinea |
| Etatdirektor | Alina Carasol |
| Texter | Sebastian Olar |
| Texter | Cristina Tatar |
| Strategieplaner | Ileana Serban Parau |
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