Ubrew - "Beer Heroes"

McCann Worldgroup Italy

McCann Worldgroup Italy Milano, Italien

Awards

4421

Marke: Ubrew
Länder: Italien

Werbende: Ubrew

Titel	Beer Heroes
Agentur	McCann Worldgroup Italy
Kampagne	Beer Heroes
Werbende	Ubrew
Marke	Ubrew
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 5
Geschäftsbereich	Bier, Cidre
Story	Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
Philosophie	Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.
Medientyp	Internet-Film
Länge	135 seconds
Mehr Informationen	https://www.beerheroeswanted.com
Chief Creative Officer	Alessandro Sabini
Creative Director	Eoin Sherry
Creative Director, Copywriter	Fernando Dominguez
Projektmanager	Valentina Catese
Head of Copywriting	Mike Oughton
UX Designer	Fabio Furnari
Digital Art Director	Andrea Casale
Digital Art Director	Riccardo Daverio
Social Content Manager	Camilla Canova
Head of Social Media	Nicola Guarino
Direktor Digital	Mike Cooper
Creative President	Adrian Botan
3D Artist	Simone Fatone
Head of Strategy	Giovanni Lanzarotti
Produktionsfirma	Think Cattleya
Regisseur	Umberto Carteni
Direktor Fotografie	Karim Andreotti
Produktionsleitung	Michele Virgilio
Executive Producer	Martino Benvenuti