| Titel | Jack and the Beanstalk |
| Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
| Agentur | MRM//McCann |
| Kampagne | Backwards Stories |
| Werbende | Groupe PSA |
| Marke | Vauxhall |
| Posted | November 2019 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
| Medientyp | Radio |
| Creative President | Adrian Botan |
| Chief Creative Officer | Miguel Bemfica |
| Chief Creative Officer | Vince McSweeney |
| Executive Creative Director | Eduardo Battiston |
| Executive Creative Director | Nick Cooper |
| Head of Art | Rafael Merino |
| Texter | Alberto Espeja |
| Texter | Joe Ivory |
| Senior Art Director | Jamie Buckingham |
| Art Director | Pablo Camarero |
| Executive Creative Director | Chris Robertson |
| Radio-Produktion | Justin Sanders |
| Sound Editing | Dave Bush |
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