Peter Souter
Chief Creative Officer at TBWA\London
London, Großbritannien
TitelJust Browsing, Thanks
Agentur
Kampagne Derrick Rose Jump Store
Werbende adidas
Marke adidas
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 7
Geschäftsbereich Sportschuhe
Story The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.
We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.
How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
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