Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italien
TitelTo Kill Spoilers You Need The Best Ones at Killing 2
Agentur
Kampagne Spolier Killers
Werbende Sky
Marke Gomorrah
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 11
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Story Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation. By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah. In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers. The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series.
Medientyp Fernsehen
Länge
Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Worldwide Chief Creative Officer
Chief Executive Officer (CEO)
Direktor Digitale Kreation
Direktor Digitale Kreation
Art Director
Texter
Art Director
Associate Copywriter
Direktor Kundenservice
Etatdirektor
Account Supervisor
Agentur TV-Produzent
Head of TV
Projektmanager Digital
Social Media Manager
Produktionsfirma
Regisseur
Direktor Fotografie
Cutter
Musik
Ton
Post-Produktion

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