| Titel | Bottle Shape |
| Agentur | Publicis Italy |
| Kampagne | Feel It |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | Only a logo and a title are needed to make the invisible visible. |
| Philosophie | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
| Medientyp | Plakat |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Executive Creative Director | Davide Boscacci |
| Stellvertretender Creative Director | Stefano Zanoni |
| Texter | Stefano Zanoni |
| Kreative Leitung | Roberto Ardigò |
| Art Director | Roberto Ardigò |
| Leiter Kundenkontakt | Lorenza Montorfano |
| Direktor Kundenservice | Benedetta Virga |
| Group Account Director | Mirjana Slavkovic |
| Account Supervisor | Alberto De Simone |
| Art Buyer | Caterina Collesano |
| Post-Produktion | B612 |
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