Pedro Utzeri
Group Creative Director at Leo Burnett Tailor Made, São Paulo
São Paulo, Brasilien
TitelSportsCenter Emoji-Fied
Agentur
Kampagne SportsCenter Emoji-Fied
Werbende Samsung
Marke Samsung Galaxy S9
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Handies & Pagers
Philosophie Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
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