Fiat Fastback - "A small step for humanity. A giant leap for SUVs"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasilien

3867

Marke: Fiat Fastback
Länder: Brasilien

Werbende: Fiat

Titel	A small step for humanity. A giant leap for SUVs
Agentur	Leo Burnett Tailor Made
Kampagne	A small step for humanity. A giant leap for SUVs
Werbende	Fiat
Marke	Fiat Fastback
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 11
Geschäftsbereich	Allradantrieb
Story	Racing down a highway and showcasing the power of the Turbo 270 engine of the Limited Edition Powered by Abarth version, the Fiat Fastback is faced with a major traffic jam, with more than 50 cars stopped on the road. At the wheel of Fiat's new model, the driver couldn't make any other decision but to jump over the traffic jam, using the inclined bed of a tow truck to soar through the air over the obstacle. As the Fiat Fastback flies through the air, several people in the traffic jam watch closely; they are in awe of the new car by Fiat, and have their eyes fixed on the captivating design of the SUV Coupe, which does a 360° turn before landing past the whole commotion and driving away, powered by the turbo flex engine and the six-speed automatic transmission.
Medientyp	Fernsehen
Länge	120 seconds
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Creative Director	Bruno Godinho
Texter	Fabio Nagano
Art Director	Felipe Massis
Digital Creative Team	Fabio Nagano
Digital Creative Team	Felipe Massis
Content Director	Andreza Aguiar
Content	Tamires Soares
Content	Karla Lima
Content	Henrique Xavier
Content	Gabriel Ribas
Content	Vinicius Serafim
Content	Pablo Cruz
Content	Bárbara Jadeh
Projektmanager Digital	Pedro Rais
Projektmanager Digital	Katia Rosa
Projektmanager Digital	Jonatas Vasconscelos
Integrated Production Director	Maria Fernanda Moura
RTV	Rita Costa
RTV	Patricia Cosmo
RTV	Luciana Kley
Art Buyer	Mauro Moura
Art Buyer	Cristiano Godoy
Art Buyer	Daniel Gonçalves
Kundenbetreuer	Karol Alberti
Kundenbetreuer	Sabrina Spinelli
Kundenbetreuer	Giovanna Rodrigues
Kundenbetreuer	Jessica Saravalli
Kundenbetreuer	Mateus Ferraz
Kundenbetreuer	Alberto Junior
Kundenbetreuer	João Centofanti
Media Director	Heloisa Goldman
Media Director	Patricia Naparstek
Media Director	Paula Ricarte
Media Director	Rodolfo Contiero
Media Director	Laura Andrade
Media Director	Guilherme Leão
Media Director	Mateus Rikel
Etat-Planer	Tiago Lara
Etat-Planer	Rafaela Badaró
Etat-Planer	Murilo Fedele
Etat-Planer	Caio Costa
Etat-Planer	Cinthia Pauli
Etat-Planer	Bruno Olivetti
Etat-Planer	Jaqueline Tampelli
Etat-Planer	Doelio Bergamo
Press Relations	Jef Martins