| Titel | Breast Gallery - Horizontal |
| Agentur | TBWA\NEBOKO |
| Kampagne | Support is Everything |
| Werbende | adidas |
| Marke | adidas |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 2 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | To launch its re-engineered sports bra portfolio, adidas has debuted the Breast Gallery, showcasing bare breasts in an homage to how beautiful our bodies are, just as they are. The Breast Gallery pre-launched as part of a broader campaign to introduce adidas’ new sports bra line, which features 43 different styles and 72 sizes. The uncensored breasts are accompanied by a simple message: “The reasons we didn’t make just one new sports bra.” On Valentine’s Day, adidas will unveil its new sports bra collection. Variations of this image debuted on Twitter and Instagram and a billboard was also unveiled at adidas’ headquarters in Herzogenaurach, Germany, with others launching soon in different markets. The campaign and product offering was borne out of the fact that 90% of women aren’t wearing the right sports bra. Women’s bodies and breasts come in many shapes and sizes and there are endless ways in which they move during exercise, and women should have more options when it comes to bras. |
| Medientyp | Presse & Publikationen |
| Senior Vice President, Global Marketing | Vicky Free |
| Global SVP and GM sportswear | Aimee Arana |
| VP Brand Comms | Flo Alt |
| Sr Director Brand Communications | Ole Westerholt |
| Manager Brand Communications | Katja Kusche |
| Senior Adidas producer | Holly Craggs |
| Senior Adidas producer | Eva Pineda |
| Senior production lead | Maliyali Okoi-Obuli |
| Design Director | Eva-Maria Miller |
| Design Director | Maria Giorgiani |
| Brand Design Senior Project manager | Caitriona Morgan |
| Global Brand Communications, Social Media and Partner Publishing | Hannah Esser |
| Global Social Media and Partner Publishing Manager | Michelle Keiter |
| Global Communications Manager | Marie Vogel |
| Global Senior Communications Manager | Johanna Hofman-Bang |
| Media Lead Europe | Robert Seidu |
| Global Retail Director | Clara Dooley |
| Senior Manager Digital and Retail Marketing | Brendan Monnier |
| Executive Creative Director | Thierry Albert |
| Creative Director | Annie Chiu |
| Texter | Hana Ovcina |
| Art Director | Camila Shoji |
| Regisseur | Sandra Winther |
| Fotograf | Sophie Ebrard |
| Kaufmännischer Geschäftsführer | Natalia Forster |
| Brand Director | Danielle Ingham |
| Brand Director | Mounir Bekkouche |
| Brand Manager | Ilona Baste |
| Executive Producer | Rosemarie Praaning |
| Producer | Elissa Singstock |
| Producer | Annelien Orbie |
| Producer | Elise Hagedoorn |
| Producer | Aleks Podhorodecka |
| Production company | Newland |
| Production company | Cabin Edit |
| Production company | No. 8 |
| Brand Coordinator | Sascha Hak |
| Partner agencies | The Midnight Club |
| Partner agencies | Intermarketing & Communications Limited |
| Partner agencies | Clubhouse Films |
| Partner agencies | Hill+Knowlton Strategies |
| Partner agencies | Mediacom |
| Partner agencies | Jellyfish |
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