3M - "Baby Girl"

Cheil Germany

Cheil Germany Schwalbach, Deutschland

Awards

8661

Marke: 3M
Länder: Deutschland

Werbende: 3M

Titel	Baby Girl
Agentur	Cheil Germany
Kampagne	The Adhesive Billboards That Keep Sticking In Your Mind
Werbende	3M
Marke	3M
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 5
Geschäftsbereich	Büroausstattung
Story	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medientyp	Plakat
Länge	75 seconds
Leiter Kundenkontakt	Andy Wong
Kaufmännischer Geschäftsführer	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
Chief Creative Officer	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
Creative Director	Arnab Biswas
Stellvertretender Creative Director	Ivan Au
Texter	Chris Druecks
Texter	Paul Chan
Art Director	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
Agency Producer	Cindy Steigerwald
Illustrator	Buff Diss
Typographers	Buff Diss
Typograf	Arnab Biswas