Car Hero - "The Truth"

audacity Bangkok, Thailand

Awards

6271

Marke: Car Hero
Länder: Thailand

Werbende: Car Hero

Titel	The Truth
Agentur	audacity
Kampagne	The Truth
Werbende	Car Hero
Marke	Car Hero
Posted	November 2022
Geschäftsbereich	Autohändler
Story	When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection.
Medientyp	Branded Content
Länge	246 seconds
Produktionsfirma	Phenomena
Werbeleiter	Pichaiphat Tananont
Werbeleiter	Siratchaya Rattanacharoen
Werbeleiter	Benyapa Srisutthirak
Chief Creative Officer	Jon Chalermwong
Creative Director	Pisut Nirodsil
Art Director	Kulika Arayangkool
Produktionsleitung	Wisawut Nuchpoom
Regisseur	Thanonchai Sornsriwichai
1st AD	Nattapon Lumpong
2nd AD	Rittikate Intavila
Produzent	Pornsuda Piyarattanapong
Direktor Fotografie	Kritsadapol Samanukul
Projektmanager	Kachamat Petthong
Projektmanager	Nita Arunsiri
Produzent Post-Produktion	Sawanya Jitrarat
VFX Company	The Sharpen Computer Graphics Studio
VFX Supervisor	Juta Manying
VFX Producer	Thanyaporn Saradatta
Redaktionsbüro	Matad Co. Ltd.
Cutter	Manop Boonwipas
Assistenzredakteur	Jadesaritt Chongprasert
Kolorierung	Edittide Co. Ltd.
Kolorist	Sarayouth Phuksawattanachai
Tonstudio	Cine Digital Sound Studio