Lachlan Badenoch

Lachlan Badenoch

Chief Strategy Officer at Carmichael Lynch
Greater Minneapolis-St. Paul Area, Vereinigte Staaten von Amerika

Zusammenfassung

Integrated strategy director with track record leading award-winning, cross discipline strategic thinking and building same-side-of-table senior client relationships.

Senior level strategic experience advising on business and brand decisions from C level down, across US, UK, LATAM, AMEA and Europe in a variety of categories.

Clients experience:-
Orange
BMW
eBay
Carlsberg
KAYAK.com
IBM
Arla
US Bank
Helzberg
Subaru
Jack Links
Diesel
The Coca-Cola Company
Virgin
Nintendo
Heinz
McDonalds
Brawny (...Academy.com)
Gordon's Gin
Alfa Romeo
Kellogg's
Nescafé Dolce Gusto
Nestlé Infant Nutrition
Nestlé Infant Chocolate
Neslté Purina Pet Care
Tollhouse
Stouffers
Lakewinds Coop
Minute Maid
Citi
People Projects

Specialties: Brand Strategy for communications and marketing advantage
Branded Entertainment (BMW Films, Brawny Academy, Heinz Dinner Doctors)
Semiotics
Communications made to fit a particular business needs not preset agendas.

Positionen

Chief Strategy Officer
Minneapolis, Vereinigte Staaten von Amerika
Lachlan Badenoch joins Carmichael Lynch after a near 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive cross-discipline global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.
Lachlan has previously been based in Paris leading global campaigns for global Publicis Groupe clients like Orange, The Coca-Cola Company and eBay, and also at Fallon Minneapolis where he served as Planning Director on the BMW, Brawny and Purina accounts. Lachlan started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonalds, Virgin, and other major brands during one of the agency’s most decorated eras.Lachlan has earned vast industry recognition for his work, winning multiple creativity and strategy accolades from the some of the top advertising competitions in the world, including the One Show, Cannes Lions, the Clio Awards, IPA and Effie awards and more. 

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