Jason Lusty
Marketing Director at Audi
Berlin, Deutschland
TitelCops
Agentur
Kampagne Volkswagen British Campaigns
Werbende Volkswagen
Marke Volkswagen
PostedNovember 2003
Produkt Polo
Geschäftsbereich Kleinwagen
Slogan Small but tough. Polo
Philosophie Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problem Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Ergebnis Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.

Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.

The work featured on this page is some of our most recent.
Medientyp Presse & Publikationen
Markt Deutschland, Großbritannien
Creative Director
Creative Director
Art Director
Texter
Texter
Art Director
Typograf
Fotograf
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Texter
Kundenbetreuer
Worldwide Account Manager
Kundenbetreuer
International Account Manager
Etat-Planer
Planner International
Werbeleiter
Head of Advertising International
Werbeleiter
Coordination Advertising International

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