Titel | BBQ Bundle |
Agentur | St. Luke’s Communications |
Kampagne | Summer 2021 |
Werbende | Ocado |
Marke | Ocado |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 6 |
Geschäftsbereich | Online-Verkauf, E-commerce |
Philosophie | The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream. |
Medientyp | Fernsehen |
Länge | |
Ton | Jungle Studios |
Werbeleiter | Lisa McDowell |
Werbeleiter | Sarah Emerson |
Werbeleiter | Alex Raybould |
Werbeleiter | Byrony Thomas |
Executive Creative Director | Jules Vizard |
Executive Creative Director | Al Young |
Art Director | Joanna Boyle |
Texter | Matt Harvey |
Agentur TV-Produzent | Davina Hickson |
Leiter Strategie | Dan Hulse |
Etat-Planer | Tara Ellis |
Kaufmännischer Geschäftsführer | Anastasia Terzeon |
Etatdirektor | Ross Ritchie |
Kundenbetreuer | Maisie LaCosta |
Kundenbetreuer | Hope Shooter |
Account Executive | Sam Everett |
Regisseur | Gus Filgate |
Filmproduzent/Produzent | Clare Timms |
Produktionsfirma | Darling Films |
Direktor Fotografie | Matt Fox |
Post-Produktion | Nineteentwenty |
Cutter | John Mayes |
Kolorist | Kai Van Beers |
Sound Engineer | Ben Leeves |
Leitung Musik | Native |