| Titel | ABC of sleeping |
| Agentur | Instinct |
| Kampagne | ABC of sleeping |
| Werbende | IKEA |
| Marke | IKEA |
| Posted | Oktober 2008 |
| Produkt | Goods for sleeping |
| Geschäftsbereich | Möbel |
| Slogan | We'll teach you to sleep |
| Story | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Roman Firainer |
| Creative Director | Yaroslav Orlov |
| Art Director | Roman Firainer |
| Texter | Yaroslav Orlov |
| Produktionsfirma | Just Production |
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