| Titel | Change Your View in the Kitchen |
| Agentur | BBDO Russia Group |
| Kampagne | Change you view in the kitchen |
| Werbende | IKEA |
| Marke | Ikea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 1 |
| Geschäftsbereich | Möbel |
| Story | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Philosophie | |
| Problem | Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Ergebnis | Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| Medientyp | Internetseiten |
| Other | Digital Creative Director Kolya Fabrika |
| Texter | Yaroslav Orlov |
| Programmierer | Actionfilm |
| Designer | Maksim Demkin |
| Art Director | Roman Firainer |
| Creative Director | Yaroslav Orlov |
| Creative Director | Roman Firainer |
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