| Titel | Change you view in the kitchen |
| Agentur |
Instinct
|
| Kampagne |
Change you view in the kitchen
|
| Werbende |
IKEA
|
| Marke |
IKEA
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2012 / 6
|
| Geschäftsbereich | Möbel
|
| Story | We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Philosophie | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| Problem | Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| Ergebnis | In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| Medientyp |
Internetseiten
|
| Art Director |
Roman Firainer
|
| Image Design |
Multimedia-designers programmers and ect Actionfilm
|
| Designer |
Maksim Demkin
|
| Texter |
Yaroslav Orlov
|
| Interaktives Design |
Digital Creative Director Kolya Fabrika
|
| Creative Director |
Yaroslav Orlov
|
| Creative Director |
Roman Firainer
|