| Titel | The Thai Bites 2002 Road Show |
| Agentur | Dynamo Marketing |
| Kampagne | Thai Bites 2002 Road Show - Jacob's Bakery |
| Werbende | Jacob's Bakery |
| Marke | Thai Bites |
| Posted | Oktober 2003 |
| Geschäftsbereich | Herzhafte Snacks |
| Story | National Brand Experience Road Show / experiential sampling activity aligned with the ATL proposition to achieve visibility, awareness and trial for the new Jacob's Thai Bites brand. |
| Philosophie | Experiential sampling campaign / national road show. TEG - 32 days across 15 sites. Events - 8 days across 2 events. 1 million samples (4g packs) achieved across 3 flavours. Fused advertising with the promotional campaign and generated huge awareness for the brand. Sustained incremental sales per store +20% (JS). Achieved a steady uplift in sales post activity. Following the success in the UK - activity was implemented in Ireland and re-run in the UK in 2003. |
| Problem | Bring the ATL creative proposition to life to achieve visibility, awareness and trial for the new brand. Target samples - 1 million (4g sample packs) across 3 flavours. Work as a member of an all agency team to ensure consistency across ATL / BTL activities. |
| Medientyp | Promotion & Events |
| Markt | Großbritannien |
| Etatdirektor | Richard Barrett |
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