Fiat 500X - "New 500X - A Taste of Tomorrow. Today"

Leo Burnett Company, S.R.L.

Leo Burnett Company, S.R.L. Torino, Italien

8576

Marke: Fiat 500X
Länder: Italien

Werbende: Fiat

Titel	New 500X - A Taste of Tomorrow. Today
Agentur	Leo Burnett Company, S.R.L.
Kampagne	New 500X - A Taste of Tomorrow. Today
Werbende	Fiat
Marke	Fiat 500X
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 9
Geschäftsbereich	Kleinwagen
Story	Made by the Leo Burnett creative agency and directed by Ago Panini for the Movie Magic Production Company, the short is set in a Sixties Italian city, where a young couple are riding in a D series Fiat 600 along streets lined with the shops, passers-by and cars of the period. We are viewing the origins of the Italian design and manufacturing excellence which was soon to conquer the world. Suddenly, a lightning bolt strikes the car and projects it into the future, which is our present, transforming it into the New 500X. The leap through time amazes the young couple who soon warm up to their "taste of tomorrow". Through some thrilling situations, the young people discover the driving assist systems that make any journey in the New 500X a unique, comfortable, safe, fun experience. An experience reinforced by the new family of small Turbo petrol engines that deliver brilliant performances and an outstanding ride. The couple are also fascinated by the Uconnect 7" HD LIVE system, which provides satellite navigation and connectivity: truly another world. All contained in a crossover with completely renewed styling that still retains its distinctive, iconic character, featuring the new Full Led headlights for greater visibility and safety. The short ends with the young couple returning to their own time, still on board the New 500X. At the end of their extraordinary journey is a cameo of American actor Christopher Lloyd playing the part of a smug and original traffic warden.
Medientyp	Internet-Film
Länge	150 seconds
Executive Creative Director	Alessandro Antonini
Executive Creative Director	Selmi Barissever
Executive Creative Director	Lorenzo Crespi
Texter	Elsa Tomassetti
Art Director	Giuseppe Campisi
Direktor Kundenservice	Paolo Griotto
Kundenbetreuer	Roberta Triberti
Head of TV	Riccardo Biancorosso
Agentur TV-Produzent	Francesca Bocci
Regisseur	Ago Panini
Producer CDP	Movie Magic
Executive Producer	Chicco Mazzini
Cutter	Andrea Vertone
VFX/Post Production	XChanges Vfx
Audio-Postproduktion	DISCtoDISC
Texter	Egidio Petrachi
Print Art Director	Edoardo Bergantin
Print Art Director	Giuseppe Campisi
Print Art Director	Chiara Gesmundo
Medienagentur	Starcom MediaVest Italia