| Titel | Relax |
| Agentur | Gramm Werbeagentur GmbH |
| Kampagne | Relax |
| Werbende | BMW |
| Marke | BMW |
| Posted | Dezember 1999 |
| Produkt | Rover 75 |
| Geschäftsbereich | Kraftfahrzeuge |
| Slogan | Relax. The new Rover 75. |
| Story | "Were we born to speed through life hectically?" "Relax. The new Rover 75." |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Uwe Köbbel |
| Stellvertretender Creative Director | Georg Gregory-Cremer |
| Texter | Bernd Grellmann |
| Art Director | Peter Wendling |
| Agency Producer | Matthias Heft |
| Regisseur | Laszlo Kadar |
| Produktionsfirma | Laszlo Kadar Film |