Titel | The inner journey |
Titel (Originalsprache) | Den inre resan |
Agentur | Tempel |
Kampagne | The inner journey - SJ |
Werbende | SJ |
Marke | Swedish State Railways |
Posted | Dezember 1999 |
Produkt | Transports |
Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
Slogan (Originalsprache) | Upplev den inre resan |
Story | The commercial show a man sitting on a train, daydreaming. Memories appear in the window. |
Philosophie | People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportation where your body is transported from one place to another, and where you can sit and contemplate while it happens. The inner journey is all about the passengers experiences during a train trip. |
Problem | People have abandoned the train and make most trips by car or plane. |
Medientyp | Fernsehen |
Länge | |
Markt | Schweden |
Texter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Sonia Maggioni |
Regisseur | Anders Skog |
Musik | Adam Nordén |
Produktionsfirma | Anders Skog Films |