Anders Tempelman
Copy Director at Stop
stockholm, Schweden
TitelThe Orienteer
Titel (Originalsprache)Orienteraren
Agentur
Kampagne Not buying alcohol to minors - Systembolaget
Werbende Systembolaget
Marke Systembolaget / Swedish alcohol retailing monopoly
PostedJunI 2000
Geschäftsbereich Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Slogan Don't buy alcohol to minors
Slogan (Originalsprache) Handla gärna! Men köp inte ut.
Story Officer Raol sticks a hand-grenade in the hands of a young boy dressed for orientering. Officer Raol pulls the pin and tells him to run along. "This is how bad it can end if you buy alcohol to minors, and then it's your fault."
Philosophie Use a well known comic personality, Officer Raol, and make him show his point "this is how bad end if you buy alcohol to minors, and then it's your fault."
Problem Older sisters and brothers/friends tend to buy alcohol to younger friends. Without thinking about the consequenses it might lead to.
Medientyp Fernsehen
Länge
Markt Schweden
Texter
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