Anders Tempelman
Copy Director at Stop
stockholm, Schweden
TitelThe inner journey
Titel (Originalsprache)Upplev den inre resan
Agentur
Kampagne The inner journey
Werbende SJ
Marke SJ / Swedish State Railway
PostedJunI 2000
Produkt Transports
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Slogan The inner journey
Slogan (Originalsprache) Upplev den inre resan
Story People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportaton where your body is transported from one place to another, and where you can sit and comtemplate while it happens. The inner journey is all about the passengers experiences during a train trip.
Philosophie The ad sells the idea that the train is one of the last place on earth where you can be transported and simultaneously sit and ponder over the essential things in life.
Problem People have abandoned the train and most trips by car or plane.
Medientyp Zeitungsanzeige
Markt Schweden
Texter
Art Director
Agency Producer
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