Titel | I cheat the devil every day |
Titel (Originalsprache) | Jag ger djävulen en rejäl omgång, regelbundet |
Agentur | Tempel |
Kampagne | Halo - KPA |
Werbende | KPA |
Marke | Insurance |
Posted | JunI 2000 |
Produkt | Ethical saving funds |
Geschäftsbereich | Versicherung |
Slogan | Ethical saving funds, a good investment |
Slogan (Originalsprache) | Etiska fonder, en god placering |
Story | Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day", etc... |
Philosophie | Show people who have made good choices and are happy to have tricked the devil. |
Problem | Peolple are not aware of KPA or ethical savings funds. |
Medientyp | Zeitschriftenanzeige |
Markt | Schweden |
Texter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Johan Larsson |
Fotograf | Jonas Karlsson |