| Titel | The Devil |
| Titel (Originalsprache) | Djävulen |
| Agentur | Tempel |
| Kampagne | The Devil - KPA |
| Werbende | KPA |
| Marke | Insurances |
| Posted | JunI 2000 |
| Produkt | Ethical savings funds |
| Geschäftsbereich | Versicherung |
| Slogan | The struggle between good and evil. |
| Slogan (Originalsprache) | Kampen mellan ont och gott |
| Story | The devil is crying and the headline says "The struggle between good and evil". |
| Philosophie | Use the strongest possible analogy to show that KPA supports good companies in the world. |
| Problem | Ethical savings funds is an unknown phenomena, KPA is an unknown brand name. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Johan Larsson |
| Fotograf | Jonas Karlsson |
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