| Titel | A black eye |
| Titel (Originalsprache) | Blåtira |
| Agentur | Tempel |
| Kampagne | A black eye |
| Werbende | Centerpartiet |
| Marke | Political Sweden Party |
| Posted | JunI 2000 |
| Produkt | Election |
| Geschäftsbereich | Politische & Religiöse Organisationen, Fachverbände |
| Story | The picture shows the well known leader of the Centre party with a black eye. The ad describes all the good things this collaboration led to for the population of Sweden. The ad ends with the line. "It's better that we take a beating. Instead of you." |
| Philosophie | Show the party leader with a black eye and let him telle the story why they've been battered in media, and all the good things that came out of it. |
| Problem | The Centre party collaborated with the socialist government and peolple never understood why. They're a liberal party and got fierce critizism for their actions. |
| Medientyp | Zeitungsanzeige |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Johan Larsson |
| Fotograf | Jonas Karlsson |
| Illustrator | Christel Susenbeth |
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