| Titel | The Bullet |
| Titel (Originalsprache) | Patronen |
| Agentur | Tempel |
| Kampagne | Moonshine has a slight taste of organized crime - OAS |
| Werbende | OAS |
| Marke | OAS / Swedish Social Ministry |
| Posted | Dezember 1999 |
| Produkt | Public Interest |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Moonshine has a slight taste of organized crime. |
| Slogan (Originalsprache) | Hembränt har en liten bismak av den kriminella världen. |
| Story | A man ends up with bullets his mouth after a sip of moonshine. The tag line is: moonshine has slight taste of organized crime. |
| Philosophie | Use the strongest possible image to show the connection between illegal aclohol and organized crime. |
| Problem | People don't know that the people who smuggle in illegal alcohol are organized criminals, dealing with other things as well. Drugs, weapons, etc. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Lasse Pettersson |
| Regisseur | Jonas Åkerlund |
| Direktor Fotografie | Erik Broms |
| Produktionsfirma | Pettersson & Åkerlund |
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