Anders Tempelman
Copy Director at Stop
stockholm, Schweden
TitelThe Injection
Titel (Originalsprache)Sprutan
Agentur
Kampagne Moonshine has a slight taste of organized crime - OAS
Werbende OAS
Marke OAS / Swedish Social Ministry
PostedDezember 1999
Produkt Public Interest
Geschäftsbereich Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Slogan Moonshine has a slight taste of organized crime.
Slogan (Originalsprache) Hembränt har en listen bismak av den undre världen.
Story A man ends up with a syringe in his mouth after a sip of moonshine. The tag line is: Mooshine has a slight taste of organized crime.
Philosophie Use the strongest possible image to show the connection between illegal alcohol and organized crime.
Problem People don't know that the people who smuggle in illegal alcohol are organized criminals, dealing with other things as well. Drugs, weapons, etc.
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Markt Schweden
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