| Titel | The Knife |
| Titel (Originalsprache) | Kniven |
| Agentur | Tempel |
| Kampagne | Moonshine has a slight taste of organized crime - OAS |
| Werbende | OAS |
| Marke | OAS / Swedish Social Ministry |
| Posted | Dezember 1999 |
| Produkt | Public Interest |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Moonshine has a slight taste of organized crime |
| Slogan (Originalsprache) | Hembränt har en listen bismak av den undre världen. |
| Story | The commercial shows the connection between illegal alcohol and organized crime by putting a knife in a boy's mounth after a sip. "Moonshine has a slight taste of organized crime." |
| Philosophie | Show the connection between illegal alcohol and organized crime in the strongest possible way. |
| Problem | Moonshine is a growing problem in Sweden. Today illegal alcohol is smuggled into the country by criminal organizations, which very few people are aware of. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Lasse Pettersson |
| Regisseur | Jonas Åkerlund |
| Direktor Fotografie | Erik Broms |
| Produktionsfirma | Pettersson & Åkerlund |
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