Eristoff - "Pretty Honest For A Vodka (20)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgien

10188

Marke: Eristoff
Länder: Belgien

Werbende: Bacardi-Martini

Titel	Pretty Honest For A Vodka (20)
Agentur	FamousGrey
Kampagne	Pretty honest for a vodka - Eristoff
Werbende	Bacardi-Martini
Marke	Eristoff
Posted	JunI 2005
Produkt	Eristoff
Geschäftsbereich	Whisky, Gin, Wodka
Slogan	Pretty honest for a vodka
Story	We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client.
Philosophie	Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s.
Problem	There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly.
Medientyp	Fernsehen & Kino
Länge	20 seconds
Markt	Belgien
Produktionsfirma	CZAR
Creative Director	Christophe Ghewy
Creative Director	Alasdhair Macgregor Hastie
Kundenbetreuer	Sandy Aertgeerts
Kundenbetreuer	Eva De Gendt
Produzent	Ruben Goots
Regisseur	Koen Mortier
Director of Photography	Glynn Speeckaert
Tonstudio	Masda
Komponist	Georg Friedrich Händel
Agency Contact	Christophe Harou
Agency Contact	Ingrid Lammens
RTV producer	Myriam Maes
Produzent	Eurydice Gysel