Titel | Les recettes par Carte Noire |
Agentur | Proximity Paris |
Kampagne | Recipes by Carte Noire |
Werbende | Kraft Foods, Inc. |
Marke | Carte Noire |
Posted | JunI 2012 |
Geschäftsbereich | Kaffee, Tee, Kakao |
Story | Carte Noire aimed to get closer to its prime target market, «Digital mums».The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? Reinventing the format! |
Medientyp | Case Study |
Geschäftsführer | Emmanuel Devezeaux de Rancougne |
Kaufmännischer Geschäftsführer | Cécile Bitoun |
Account Executive | Aude Beauvallet |
Projektmanager | Anne-Sophie Riou |
Creative Director | Valérie Levy-Harrar |
Texter | Audrey Tamic |
Art Director | Rémi Jamin |
Art Buyer | Francine Jiminiga |
Tonstudio | Aymeric Lepage |
Post-Produktion | Jérémy Delhuvenne |
Werbeleiter | Aurore Lasserre-Laude |
Werbeleiter | Elise Martin |
Produktionsfirma | Le Potager |