Philosophie | Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action and animation. Narrated by Feist, the film begins with close ups of people’s hands, which form an abstract landscape on which the animation delicately treads out true stories. Shots of the people behind the stories emerge – from young to old, their faces tell of both struggle and strength. The new identity for Humanity & Inclusion will be unveiled in a global campaign deployed across several platforms and in eight countries. 30, 45 and 60 sec videos will appear on TV, online and in cinemas. The campaign also includes OOH, as well as print, online and social media ads. |