McDonald's - "Adirondack chairs - Fry"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Kanada

2472

Marke: McDonald's
Länder: Kanada

Werbende: McDonald's

Titel	Adirondack chairs - Fry
Agentur	Cossette Communication-Marketing
Kampagne	Adirondack chairs
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 7
Geschäftsbereich	Nahrungsmittel
Story	At the start of the busiest period of the summer holiday season, Cossette and McDonald’s Canada seized the opportunity to invite vacationers taking road trips across the country to take a well-deserved break and satisfy their cravings on the way to their destination. The campaign features Adirondack chairs in the colours of iconic McDonald’s menu items, sitting in the middle of some of Canada’s most exquisite landscapes. “Summer’s here and many of us will be able to enjoy the beautiful scenery our country has to offer. This campaign is our way of highlighting our national presence and reminding Canadians that they can count on us to be there on the road to their vacation destination,” said Melissa Hains, Quebec Marketing Manager at McDonald’s Canada. “The creative approach to this campaign was a mix of simplicity and ingenuity. The portraits of the chairs turned to face their breathtaking surroundings suggest that they too are taking time to soak in the spectacle of nature,” added Cédric Audet, Creative Director at Cossette. The campaign is rolled out in newspapers, on signage, and online over the summer
Medientyp	Presse & Publikationen
Werbeleiter	Mélissa Hains
Werbeleiter	Andréanne Gilbert
Werbeleiter	Suzanne Grondin
Creative Teammitglied	Louis-Philippe Tremblay
Creative Teammitglied	Anne-Claude Chénier
Creative Teammitglied	Alexandre Gadoua
Creative Teammitglied	Cedric Audet
Creative Teammitglied	Alexandre Jutras
Creative Teammitglied	Jean-Francois Perreault
Kundenbetreuung	Vanessa Audigand
Kundenbetreuung	Jessica Malo
Strategist	Jean-Xavier Wilhelmy
Strategist	Simon Provencher-Girard
Fotograf	Olivier Staub