| Titel | Donald Trump |
| Agentur | Ruf Lanz Werbeagentur |
| Kampagne | Donald Trump |
| Werbende | Art Museum Konstruktiv, Zurich |
| Marke | Art Museum Konstruktiv |
| Posted | November 2017 |
| Geschäftsbereich | Festivals, Museen |
| Story | We demonstrated the idea of constructivist art on someone who is usually not constructive at all: Donald Trump. For this purpose, we reduced the polarizing president of the USA to surface, color and shape – true to the spirit of the art movement displayed in the museum. The campaign drew attention to the museum in a surprising way. This made it possible to address a new audience besides the usual art insiders and to make them curious about constructivist art. |
| Problem | The Art Museum Konstruktiv in Zurich is the only institution in Switzerland dedicated to the exploration of constructivist art. Constructivist art is an art movement with a strong emphasis on abstraction. |
| Medientyp | Außenwerbung |
| Creative Director | Markus Ruf |
| Creative Director | Danielle Lanz |
| Texter | Markus Ruf |
| Art Director | Catherine Martin |
| Illustrator | Catherine Martin |
| Account Executive | Linda Egloff |
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