Craig Inglis
Werbeleiter at Waitrose & Partners and John Lewis & Partners
London, Großbritannien
TitelNew Beginning
Agentur
Kampagne New Beginning - Virgin Trains
Werbende Virgin Trains
Marke Virgin Trains
PostedMai 2005
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Philosophie When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Problem When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Ergebnis Advertising helped Virgin Trains overcome these negative perceptions. It provoked people to perceive Virgin Trains in a more positive light, feel good again about train travel and, in so doing, generated a revenue increase of over £62m, an almost six fold return on investment.
Medientyp Radio
Länge
Markt Großbritannien
Werbeleiter
Etat-Planer
Etatdirektor
ROI Analyst

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