| Titel | The E.V.A. Initiative |
| Agentur | Forsman & Bodenfors Göteborg |
| Kampagne | The E.V.A. Initiative |
| Werbende | Volvo |
| Marke | Volvo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
| Geschäftsbereich | Autos |
| Story | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Markt | Großbritannien |
| Soundtrack | “Without You (feat. Kerry Leatham)” |
| Mehr Informationen | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
| Ton | Factory Studios |
| Kampagnenmanager | Louise Ahlström |
| Texter | Hampus Elfström |
| Texter | Simon Lublin |
| Texter | Jacob Nelson |
| Art Director | Karl Risenfors |
| Art Director | Leo Dahl |
| Art Director | Adam Ulvegärde |
| Art Director | Sophia Lindholm |
| Strategieplaner | Trine Keller-Andreasen |
| Strategieplaner | Daniel Sjöstrand |
| Digitale Strategie | Peter Gaudiano |
| Produzent | Lena Sellman |
| Account Executive | Katarina Klofsten |
| Account Executive | Ewa Edlund |
| Web design | F and B Inhouse |
| Artwork | Martin Joelsson |
| Artwork | Ingrid Arnsand Jonsson |
| Account Supervisor | Magnus Wretblad |
| Public Relations | Maja Bredberg |
| Public Relations | Bjarne Darwall |
| Medienagentur | Mindshare Sweden |
| Produktionsfirma | NEW LAND Stockholm |
| Executive Producer | Erik Torell |
| Executive Producer | Therese Engberg |
| Regisseur | Laerke Herthoni |
| Direktor Fotografie | Rasmus Videbaek |
| Produzent | Joel Rostmark |
| Cutter | Johan Söderberg |
| Dancer | Amy Gardner |
| Kolorierung | Framestore |
| Color Assist | Simon Bourke |
| VFX Supervisor | Joel Lindman |
| CG Artist | Laurent Clermont |
| Online Artist | Rajdarn Elderado |
| Online-Studio | Chimney Pot |
| Color Producer | Chris Anthony |
| Produzent Post-Produktion | Moa Looft |
| VFX Executive Producer | Anton Söderhäll |
| VFX PRODUCTION | Goodbye Kansas |
| VFX Producer | Linda Öhlund |
| VFX Lead | Filip Orrby |
| Grad | Framestore |
| Darsteller | Lapalux |
| Musik | Ninja Tune |
| Publishing Rights | Just Isn't Music |
| Produzent Ton | Lucy Spong |
| Sound Design and Mix | Jon Clarke |
| CGI | Superstudios |
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