Giovanni Porro
Executive Creative Director at Havas Milano
Milano, Italien
TitelThe History of the Mausoleum of Augustus
Agentur
Kampagne The History of the Mausoleum of Augustus
Werbende TIM
Marke Fondazione TIM
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Gemeinnützige Organisationen
Philosophie One of the most significant monuments in Rome is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives. But during the last 80 years it has been abandoned. Fondazione TIM decided to restore the Mausoleum to its former glory. How to celebrate the beginning of the restoration project? We launched a dedicated website. An interactive journey in twelve chapters. Each age of the Mausoleum is represented by a symbol. At the end of each chapter, each symbol breaks up into thousands of pieces and creates a new figure, representing the following age. Digital advertisement created by Havas, Italy for Fondazione TIM, within the category: Recreation, Leisure.
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