Invicta - "Full of possibilities"

Havas Milan

Havas Milan Milan, Italien

6200

Marke: Invicta
Länder: Italien

Werbende: Invicta

Titel	Full of possibilities
Agentur	Havas Milan
Kampagne	Full of Possibilities
Werbende	Invicta
Marke	Invicta
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 7
Geschäftsbereich	Reisetaschen & Koffer
Slogan	Full of possibilities
Story	A BACKPACK CAN HOLD MUCH MORE THAN JUST OBJECTS. A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?"
Philosophie	A backpack is not just an object container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. That's why the film starts with a question: "What is your Invicta full of?" Hence a flow of scenes, each telling a different experience lived by a different protagonist: various situations defined and interpreted by a superimposed line that answers the initial question. And the answers turn out to be virtually countless, just like the content (physical and metaphorical) that each of us can put in or take off their backpack every time we live a new experience. Such truth is then synthesized by the final line "Full of possibilities".
Medientyp	Fernsehen
Länge	31 seconds
Chief Creative Officer	Giovanni Porro
Art Director	Michele Sartori
Executive Producer	Lorenzo Ulivieri
Creative Director	Aureliano Fontana
Creative Director	Bruno Vohwinkel
Regisseur	Edoardo Lugari
Texter	Anita Rocca
Direktor Fotografie	Marcello Dapporto
Cutter	Nicola Mucelli
Produzent	Annalisa Bronzi
Kolorist	Daniel Pallucca
Agency Producer	Silvia Lo Cascio
Agency Producer	Davide Signorelli
Account Supervisor	Chiara Colombo
Post-Produktion	Jacopo Ardit
Produktionsfirma	The Family
Musik	Papamusic