Giovanni Porro
Executive Creative Director at Havas Milano
Milano, Italien
TitelLamborghini Real Lover
Agentur
Kampagne Lamborghini Real Lover
Werbende Volkswagen Group
Marke Lamborghini
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 1
Geschäftsbereich Kraftfahrzeuge
Philosophie Sant’Agata Bolognese Motor Company ended 2018 celebrating its fans community with the quest of the Lamborghini #RealLover, right before Christmas. The campaign has been conceived both as a prank and a challenge. It took place inside and outside a toy store. Among the kids that were told all the Lamborghini models went out of stock, only one resisted and refused any other Super Sports Cars model. Outside the store he found the greatest surprise ever.
Medientyp Case Study
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