Rohit Kumar
Business Development Manager at 3R Advertising
Mumbai, Indien
TitelThe Good Vibes Project
Kampagne The Good Vibes Project
Werbende Sense International India
Marke Sense International India
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gemeinnützige Organisationen
Story The world’s deaf-blind population has been left out of the digital revolution ౼ until now. Previously, their only means of communication required physical contact, which limited interaction and robbed them of any privacy. For the first time in human history, the Good Vibes mobile app sets them free. Using a smartphone’s vibration mode, deaf-blind individuals can easily and discreetly communicate with morse code ౼ a mix of short and long vibrations. With every text they send, they send a message of hope to their community.
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