Karin Lund
Art Director at Try Reklamebyrå
Oslo, Norwegen
TitelCould Have Been Worse
Agentur
Kampagne Could Have Been Worse
Werbende Norwegian Association of the Blind
Marke Norwegian Association of the Blind
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 4
Produkt Admission for guide dogs
Geschäftsbereich Gegen ethnische Diskriminierung
Slogan it could have been worse. It's just a horse we want to bring
Story We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog.
Philosophie To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind.
Problem A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law
Ergebnis To early to say, but a lot of focus already
Medientyp Fernsehen
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