| Titel | The optimists |
| Agentur | TRY/Apt |
| Kampagne | The optimists |
| Werbende | Norsk Tipping |
| Marke | Norsk Tipping |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 3 |
| Produkt | Norwegian State Lottery |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Slogan | There are a lot of pessimists. But also many optimists. |
| Story | We see a lot of typical pessimists. The VO concludes that it is a lot of pessimists in Norway. But also some optimists. Then we see a lot of winners (optimists). |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Creative Director | Øystein Halvorsen |
| Art Director | Karin Lund |
| Regisseur | Andreas J. Riiser |
| Produzent | Ola Narum Berg |
| Produktionsfirma | Bacon |
| Direktor Fotografie | Ari Wiley |
| Cutter | Jens Christian Fodstad |
| Musik | Jesper Gadeberg |
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