Synadis - "The Seller"

Altmann+Partners

Altmann+Partners Paris, Frankreich

2913

Titel	The Seller
Titel (Originalsprache)	Le vendeur
Brief	The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.
Agentur	Altmann+Partners
Kampagne	Pour les magasins spécialisés bio, la bio c’est avant tout une éthique
Werbende	Synadis
Marke	Synadis
Posted	Dezember 2020
Geschäftsbereich	Nahrungsmittel
Story	While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines.
Medientyp	Fernsehen & Kino
Creative Director	Olivier Altmann
Texter	Dimitri Lucas
Art Director	Anthony Lietart
Agency Producer	Jessica Piergiovanni
Regisseur	Hugues de la Brosse
Produktionsfirma	Birth Productions