Chief Creative Officer, North America
at
J. Walter Thompson
New York, Vereinigte Staaten von Amerika
| Titel | Counterfeit |
| Agentur | Crispin Porter + Bogusky |
| Kampagne | Counterfeit - Mini |
| Werbende | BMW |
| Marke | MINI Cooper |
| Posted | JunI 2005 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen. |
| Medientyp | Interaktiv |
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | www.cpbgroup.com/awards/counterfeit_intinter.html |
| Stellvertretender Creative Director | Steve O'Connell |
| Creative Director | Jeff Benjamin |
| Creative Director | Andrew Keller |
| Executive Creative Director | Alex Bogusky |
| Art Director | Rahul Panchal |
| Art Director | Tiffany Kosel |
| Art Director | Paul Stechschulte |
| Texter | Rob Reilly |
| Texter | Franklin Tipton |
| Designer | Michael Ferrare |
| Designer | Rahul Panchal |
| Produzent | Amy Blondell |
| Produzent | Paul Sutton |
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