Director of Interactive Production
at
Goodby Silverstein & Partners
San Francisco, Vereinigte Staaten von Amerika
| Titel | Duck |
| Agentur | Goodby Silverstein & Partners |
| Kampagne | Vivid Colour - Hewlett-Packard |
| Werbende | Hewlett-Packard |
| Marke | Hewlett-Packard |
| Posted | JunI 2005 |
| Geschäftsbereich | Drücker & Scanner |
| Story | The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners. |
| Medientyp | Interaktiv |
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | www.goodbysilverstein.com/awards/cannes/campaign/vivera_natureofcolor/ducks.html |
| Creative Director | Keith Anderson |
| Creative Director | Steve Simpson |
| Art Director | Dominic Goldman |
| Art Director | Will McGinness |
| Texter | John Matejczyk |
| Designer | Will McGinness |
| Produzent | Mike Geiger |
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