|Brief||Every year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products.|
|Agentur||Forsman & Bodenfors|
|Marke||Oat Drink Barista Edition|
|Story||Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber rich oats into nutritional liquid food.Oatly's purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.Oat Drink Barista edition is based on liquid oats which means it isn’t overly sweet or excessively heavy. Works perfectly in coffee since this product can handle that without wimping out and separating.|
|Art Director||Lars Elfman|
|Art Director||Michael Lee|
|Art Director||Björn Lindén|
|Social Media Manager||Sara Hansson|
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