Matthew Branning
Texter at CLM BBDO
Hamburg, Deutschland
TitelDaddy
Titel (Originalsprache)Daddy (version anglaise)
Agentur
Kampagne Daddy
Werbende Bic
Marke Bic
Datum der ersten Ausstrahlung/Veröffentlichung 1999 / 11
Produkt Razors
Geschäftsbereich Rasierer, Klingen
Slogan You'll never be quite the same.
Story A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy".
Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy""
Philosophie Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product.
Problem Africa has a great shaving market potential but currently this market is dominated by double egde razors.
Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors.
Medientyp Fernsehen
Länge
Markt Africa
Texter
Art Director
Regisseur
Produktionsfirma

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