Wheelchange Tours - "Wheelchange Tours"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

7277

Titel	Wheelchange Tours
Brief	There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agentur	FCB Lisbon
Kampagne	Wheelchange Tours
Werbende	Tur4All
Marke	Wheelchange Tours
Posted	November 2019
Geschäftsbereich	Transport, Reise & Tourismus
Story	There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problem	Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
Medientyp	Case Study
Creative Director	edson athayde
Creative Director	Luis Silva Dias
Chief Creative Officer	edson athayde
Texter	edson athayde
Texter	Márcio Nazianzeno
Art Director	Eduardo Pastor
Art Director	Andre Santos
Designer	João Martins
Produktionsfirma	BRO cinema
Regisseur	Mário Patrocínio
Ton	O Menino Grava